Public Relations Experts Expert

The Collier Companies
Job Description
Job Details
Home Office - Gainesville, FL

The Collier Companies is seeking a Public Relations Expert! 

At The Collier Companies, it's all about people. Our residents depend on us to be observant, interested in their lives, and quick to respond to their needs. We enjoy working with them and with each other. Every day is different: rewarding, challenging, and fun. Join us as a Public Relations Specialist and submerge yourself in an environment where your team becomes your family, and your profession becomes your passion.


This role will report out of The Collier Companies Florida Home Office in Gainesville, which offers beautiful natural areas, a temperate climate and tremendous educational, cultural, and commercial opportunities. Gainesville was recently ranked as one of the top 10 places to live in the United States.


The role of the Public Relations Expert is to build, maintain and grow media and business relationships in support of The Collier Companies. 

As the media content curator for The Collier Companies, this position works to build relationships with local media, and assists in developing strategies within The Collier Companies Marketing Department to support the growth of the brand across all business channels. With a focus on our business branding and marketing, the sky is the limit when it comes to creativity. This position is responsible for content creation, as well as the successful execution of the day-to-day operation of our social media strategy. We’re looking for an expert who must have superior communication skills, excellent grammar, attention to detail, & possesses a self-starter attitude with the ability to take direction & work independently to meet deadlines. 

Perks – The Good Stuff: 

  • The Collier Companies 401k match is 100% of your contribution up to 10% of your gross income.
  • Up to 24 days off during your first year with annual increase!
  • Stylish TCC logo attire provided
  • Comprehensive medical, dental & vision insurance
  • Group & supplemental life insurance policy options
  • Reimbursement accounts & prepaid legal services
  • Career growth opportunities
  • Industry education opportunities

Your Skills – Show Us What You Got:

  • Preferred degree in journalism, public relations, communications, or related field
  • Three years of professional experience in public relations
  • Proven expertise in media outreach and placement
  • Must have experience crafting and pitching media releases and working with outlets to secure coverage
  • Persuasive and strategic communications skills
  • Exceptional storyteller, writer, editor, and proofreader
  • Deadline driven, reliable, responsible, and accurate with an attention to detail
  • Knowledge of local media, media relationships and journalistic practices
  • Creative, idea generator and collaborative team player
  • Must be able to have client virtual meetings to discuss client needs, strategy and implementation 

Primary Responsibilities: 

  • Develop and implement public relations strategies that engage the community in support of The Collier Companies and result in consistent media exposure.
  • Coordinate day-to-day PR and media relations activities, including but not limited to strategically crafting and disseminating media pitches, conducting 1:1 media outreach and writing, and distributing press releases.
  • Leverage existing media relationships and cultivate new contacts with journalists, media organizations (print/radio/tv), county communications contacts, county politicians and business partners to support The Collier Companies.
  • Collaborate with directors and colleagues to respond proactively to issues requiring public relations or potential crisis communications support.
  • Monitor and track all media placements. 

Our Culture – How We’re Different:

The Collier Companies is a fast-growing company that fosters a professional attitude and a strong team spirit. We are committed to developing our Team Members, promoting self-directed learning, honoring their achievements, and promoting from within. The Team Members who work here are outgoing, caring, and proud of what they do.

  • We know that our TEAM MEMBERS are the foundation of our success; the Team Member Wall in the Home Office lobby celebrates, recognizes and honor’s TCC’s Team Members.
  • We believe in Servant Leadership and being good Stewards to others and that we have a DUTY to all Stakeholders.
  • Our Mission Statement is “Proudly Making Your Home the Heart of our Business”; we know that your home is fundamental to your spiritual and emotional wellbeing, we consider it is both an duty and an honor that our Customers entrust with providing their homes.
  • We utilize our commitment to ”Constant & Never-ending Improvement” (CANI) and our “Initiative & Resourcefulness” (I&R) to find solutions that are both Efficient & Effective (E&E) that we implement via “I Intend To” (IIT)
  • We give life to our dedication to ”Constant & Never-ending Improvement” (CANI) via companywide book clubs (Recent selections: Radical Candor, Thanks for the Feedback, Coach the Person, Not the Problem, Think Again, Be the Boss Everyone Wants to Work For, Getting to Yes)
  • We endeavor to live by the principles taught in “The 7 Habits of Highly Effective People” by Stephen R. Covey
  • We believe the ‘Best We Can Be, We Must Be’; we believe in living life with Passion & Purpose.
  • We provide Stability to our Team Members and to our Residents with a Perpetual Hold strategy,
  • ROOTED – Our beginnings go to back to 1972, we are self-funded which provides us the INDEPENDENCE to practice the ‘Art of the Long View’ and invest for the decades.
  • GROWTH – We have undertaken the 2X challenge: to double in size within the coming decade through new development; this will put us in the Top 50 Apartment Owners in America, then we will go for the Top 25!

Background checks are an employment requirement. Upon submission of your application, you will be invited to complete our candidate Assessment.  

These are required steps in the hiring process.


The Collier Companies is an Equal Opportunity Employer

Contact Information