IPDC Lunch & Learn Series: Persuasive Copywriting
Name:
IPDC Lunch & Learn Series: Persuasive Copywriting
Date:
March 14, 2019
Time:
11:45 AM - 1:00 PM EDT
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Event Description:
How persuasive are your Facebook or Instagram posts?
Do you say the same things as your competitors on your website?
If you want to learn how grow a business or build a persuasive pitch, don’t go to this presentation… run to it!
Olga Sinnreich, the founder of The Underdog (www.theunderdog.marketing), will reveal a powerful strategy for writing breakthrough copy.
Learn The Underdog copywriting strategy to influence, engage and sell with the written word. Discover how to give your company a voice that will make your brand the obvious choice for your customers.
At the presentation you will learn about:
- The importance of copywriting;
- The problem of brand differentiation;
- What a good marketing process should look like;
- A copywriter’s role in the marketing process;
- The difference between strategy and tactics in marketing;
- Fundamentals of writing good advertising;
- Detailed analysis of how to write effective copy;
- Copywriting exercises and examples.
The SF IPDC Lunch & Learn Series offers local inventors, entrepreneurs and innovators the opportunity to connect with IPDC Partners, organizations and private sector companies who provide mentoring and learning opportunities for start-ups and their founders. These FREE events include networking, lunch and interactive presentations by subject area experts on topics relevant to product commercialization and growing your new business. Seating is limited so reserve yours today!
Do you say the same things as your competitors on your website?
If you want to learn how grow a business or build a persuasive pitch, don’t go to this presentation… run to it!
Olga Sinnreich, the founder of The Underdog (www.theunderdog.marketing), will reveal a powerful strategy for writing breakthrough copy.
Learn The Underdog copywriting strategy to influence, engage and sell with the written word. Discover how to give your company a voice that will make your brand the obvious choice for your customers.
At the presentation you will learn about:
- The importance of copywriting;
- The problem of brand differentiation;
- What a good marketing process should look like;
- A copywriter’s role in the marketing process;
- The difference between strategy and tactics in marketing;
- Fundamentals of writing good advertising;
- Detailed analysis of how to write effective copy;
- Copywriting exercises and examples.
The SF IPDC Lunch & Learn Series offers local inventors, entrepreneurs and innovators the opportunity to connect with IPDC Partners, organizations and private sector companies who provide mentoring and learning opportunities for start-ups and their founders. These FREE events include networking, lunch and interactive presentations by subject area experts on topics relevant to product commercialization and growing your new business. Seating is limited so reserve yours today!
